That’s because Tesla’s taken the Model 3, the most popular EV, and introduced it to the most popular vehicle segment in the market by turning it into a crossover. Unlike the chief executive, the Model Y is probably Tesla’s most sensible product. In some ways, the Tesla Model Y is a bit-off brand. Imagine explaining that to your past self if you travelled back in time. While Tesla has been setting the car industry alight with technological innovation, they teased a new Roadster and Cybertruck, Tesla’s (grossly overvalued) share price eclipsed the entire market capitalisation of the entire automotive industry nearly four times over, and then in 2019, Tesla started accepting Dogecoin and Elon shot his Tesla Roadster into space. Since Tesla was founded by Martin Eberhard and Marc Tarpenning in 2005, the brand went from making the first Tesla Roadster, which was essentially a Lotus Elise with a battery inside, to producing the Tesla Model 3, which is now the world’s most popular EV. I’m not just referring to the escapades of Elon Musk, either.
Watching Tesla grow over the past decade has been a wild journey for consumers, investors and observers alike.
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